Alexandria Samuel

Alex Samuel is a communications strategist leading the NBA Foundation’s social and digital strategy. Passionate about the intersection of sports and social impact, she works to bring awareness to the NBA’s commitment to empowering Black youth. Alex manages NBA Foundation’s social media accounts in addition to other digital assets. Her work highlights the Foundation’s grant making initiatives and signature programs like the HBCU Fellowship.

Prior to joining the NBA Foundation, Alex managed Columbia University Women’s Basketball social media accounts and worked in motorsports as a NASCAR Diversity Intern. She is a proud Howard University alumna and also holds a Master’s in Sports Management from Columbia University. In her spare time, Alex serves serves as an ambassador for the Black College Expo. She also enjoys horseback riding and immersing herself in a good book.